November 2, 2007

About Kick Butt Radio

Kick Butt Radio is the brainchild of author, entertainer, entrepreneur Rick Butts. Launched in November 2007 as an Internet Radio Show - Kick Butt Radio produces short bursts of audio content filled with tips, techniques, ideas, inspiration, and motivation, for the online marketer. Internet marketers are inundated with information, usually in the form of long boring audio and video. Most people producing internet marketing content over-focus in three areas: 1. Technical (boring) 2. Sales hype (annoying) 3. Marketing Myopia (solo perspective, usually around purchasing one product)

Is a Teleseminar Really an Audio Sales Letter?

While some tele-"seminars" have more useful content than others, most are posing as content, but in actuality they have the effect of the "opportunity meeting" popularized by the highly effective MLM industry. This format has become so prevalent that on any given evening you have your choice of programs to virtually "attend." This has become the cyber cafe` of the opportunity seeker, the Internet marketer who is addicted the looking for the next big thing. It is not a healthy space for anyone already working to make money online - who ought rightly to be DOING the work to build and sustain profitability with the last strategy, software system, or marketing method they purchased. What about the person who is ready to leave the "opportunity seeking" phase - and is ready for solid content, not faux info disguising sales pitches? What about hard hitting commentary, industry information, big picture reporting, wrapped up in humor and fun that Internet marketers understand? Where can you go to get jokes like "Two autoresponders walk into a bar…?" What about your needs? This creates an opportunity for a highly entertainging, fast paced show that you can consume when YOU want to listen to it. Live streaming, podcast downloadable on iTunes, mp3 downloadable to your PC. The show is burst in 20 minute or less segments - so you can burn an hour’s worth of the show (3 segments) to a CD that holds 70 minutes - and listen to it in your vehicle or any CD player!h And who is strong enough, talented enough, clever enough, funny enough, and understands the Online marketing world enough to connect with, amuse and inform Internet marketers? RICK BUTTS!

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